Additionally, users get rewards for their attention with BATs. The private data of users never leave their devices, guaranteeing privacy. It then uses this information to reward the publishers using BATs. To function, Brave monitors user attention in an anonymous manner. This provides transparency as well as efficiency in digital advertising via the blockchain. The Brave browser sees where users spend the most time and then uses this information to calculate the proportional reward for each publisher using BAT. The token’s utility comes from a user’s mental engagement on an ad. BAT can be the key to getting various services via the Brave platform and will be used and exchanged by users, advertisers, and publishers. It also has a ledger system anonymously capturing user attention, so publishers get rewards directly. They also have to suffer from poor targeting, which hurts the ROI of their ads, and marketers can be fooled by fake websites that commit fraud.īrave is an open-source browser focused on privacy that is also quick and blocks trackers and malvertisements. The above problems also lead to more than 600 million desktops and phones using ad-blocking programs, which hurts publishers’ profit.įinally, advertisers lose out a due to lack of information. The BAT website also cites that revenue has recently decreased 66 percent and bots caused $7.2 billion in fraud in just the last year. Additionally, user privacy is violated large media sites that have as many as 70 trackers and malware have increased 132 percent in a single year.įor publishers, the current system does not work, with Google and Facebook taking 99 percent of growth and 73 percent of ad dollars. Ads reduce the phone battery life by up to 21 percent and take about 5 seconds to load on mobile devices. The team cites that as much as 50 percent of the typical mobile data consumption for the average user goes to trackers and ads, costing them up to $23 each month. They noticed that users are being taken advantage of, publishers are hurting, and advertisers are losing out. The team behind BAT and Brave saw that the world of digital advertising was filled with fraud, trackers, and middlemen. 4 How Do BAT and Brave Help Users, Publishers, and Advertisers?.You can use the token on the Brave platform for a range of attention-based and advertising services, and its utility is based on the attention of users. The Basic Attention Token, BAT, is designed to improve digital advertising efficiency via a token that users, advertisers, and publishers can all exchange using the Ethereum blockchain. Essentially, Brave protects you as you browse without any effort on your part. It blocks trackers and ads that learn about you without your knowledge and sometimes even push malware. The Brave browser aims to deliver privacy as you browse. Because of this, an understanding of one requires a comprehension of the other, as well. You can use the BAT token with the Brave browser to support websites, and the two were created to seamlessly integrate. When you take a closer look, however, the two are very much connected. At a cursory glance, the only relationship you may notice between BAT, the Basic Attention Token, and the Brave browser is that both are related to advertising.